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At Calyx Labs, we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and share personal information when you visit our website www.calyxlabs.eu (the "Site") or make a purchase.

Collection of Personal Information When you visit the Site, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and the cookies that are installed on your device. We also collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. This automatically collected information is referred to as "Device Information."

We collect Device Information using cookies, log files, web beacons, tags, and pixels. Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. Log files track actions occurring on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps. Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, such as your name, billing and shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred to as "Order Information."

Personal Information refers to both Device Information and Order Information.

Use of Personal Information
We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing of Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store -- you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.